Category

Insight

Insight

Why data is key to delighting customers across industries

Lee Clarke talks data and how it can - and should - lead to happy customers Data underpins virtually every decision that organisations make. Yet, too many fail to use data to add real value and increase customer satisfaction. There is an opportunity for banks, retailers and FinTech businesses to work together to create positive customer experiences across industries. Consumers rightly expect great experiences but, unfortunately, they often find themselves…
24th August 2018