What would happen if we stopped using plastic?

Plastic has become ubiquitous in contemporary life. From dialysis treatments to dairy farms, boot-soles to baked beans, a recent article from the BBC’s Future Planet discusses how plastic is so deeply ingrained into our world that removing all of it in one go would be impossible to achieve.

By identifying areas where we can all contribute we’ll be able to make a difference. For example, at Bink we’ve been astounded to learn that a whopping 6 billion plastic cards are produced each year, using more than 30,000 tonnes of PVC. That’s why we strive to make using loyalty programmes more convenient for customers, more efficient for retailers, and even better for the environment. By switching to digital loyalty programmes and thereby ditching plastic loyalty cards, Bink can help retailers to further their green transformation and bolster their ESG credentials.

As the article correctly asserts, the effects of plastic pollution will be felt for generations to come. But innovative, tech-driven solutions can certainly help to alleviate the damage, and in many ways, retailers can lead the way. As we navigate a path towards a less plastic-dependent future, in so doing, we can “re-evaulate our thow-away culture” and “start to see which plastics we can and cannot live without”.

And through our innovative technologies we are already proving that doing what’s best for the environment doesn’t have to come at the cost of convenience, on the contrary. Our Payment Linking Technology means less plastic, less hassle and more benefits for both consumers and retailers.

To read the article in full, click here

Pile of loyalty cards
plastic pollution plastic waste

News originally published on BBC