Bink appoints senior leaders from HSBC and Visa to its executive team as it continues to expand into new markets through new strategic partnerships

Jose Jimenez Mancha
Chief Commercial Officer at bink

Jose Jimenez Mancha

Chief Commercial Officer

London, 27 April 2022 – Bink has further strengthened its senior leadership team with the appointments of Jose Jimenez Mancha as Chief Commercial Officer and Marty Kerr as Regional Head Asia Pacific. 

Jose has extensive experience in the banking and payments sector, having worked for HSBC and American Express in a variety of leadership roles. His most recent project – leading a global business development transformation team to accelerate the digitalisation of the bank sets him in good stead to support Bink as they scale their banking partners. 

“I am delighted to join Bink and am exceptionally inspired by the way the business is reinventing loyalty for the future. I look forward to working with such a talented team and to expanding internationally whilst continuing to develop our strong relationships with Barclays and  Lloyds Banking Group.”

Jose Jimenez Mancha 

Marty, who joins Bink to head up expansion into Australia, has extensive experience in leadership roles across Lloyds Bank, American Express and most recently Visa, where he was Country Manager for New Zealand & South Pacific and the Asia Pacific Regional Head for Pricing and Interchange.

“Jose and Marty are pivotal to our plans to scale the Bink business in 2022. Their individual expertise will significantly support in accelerating our growth as we bring on our new banking partners in the UK as well as new markets like Australia. Through this we give retailers a unique, highly cost-efficient and seamless way to connect with more customers, revolutionising the loyalty market as we know it.” 

Mike Jordan, Bink CEO

About Bink: 

Bink was founded in 2015 to address the frustrations of retail engagement and loyalty programmes, which have neither kept pace with technology, nor with how people want to shop and interact with their favourite brands. 

Bink’s technology links a customer’s payment cards to participating retailers’ loyalty and customer engagement programmes. This ensures that customers are identified and automatically rewarded every time they shop, eliminating the need to carry around physical loyalty cards, and allows retailers to instantly recognise customers when they shop, driving deeper insights and lasting connections.

Bink has formed strategic partnerships with both Barclays and Lloyds Banking Group. Thanks to these partnerships, Bink’s technology is accessible to multiple millions of banking customers in the UK. 

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Media Contact: Fiona Bosman